
In 1998, the Directors of GOCART approached House of Siren to take on a monthly advertising promotion, designed
to create an eye-catching and collectable series of postcards. The opportunity to collaborate with other creative
companies such as Blow Up Studios and Little Red Hen, as well as top modeling agencies, the offer was irresistible.
This series allowed us to advertise our services and our work in over 100 bars, restaurants, salons, boutiques, etc.
The first series featured a series of Hong Kong Festivals, a unique mixture of Chinese and Western celebrations.
Themes ranged from Dragon Boat Racing to Hello Easter Bunnies, from a commemorative card for the first year
anniversary of the formation of the HK SAR to Halloween. The second series was a salute to the 20th century --
a countdown to the Millennium starting with "12 Banana Babes" and climaxing with "ACTIVATE - Cyber Diva."
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