Friday October 5th, 2001 (Lan Kwai Fong and Soho, Hong Kong) Every year, to celebrate the long awaited harvest in France, Moët & Chandon hosts parties all over the world and this year's party in Hong Kong, titled La Promenade, was one of the best.
	The October 5th event kicked off a 2-week promotional campaign, in which over 20 restaurant and bar outlets participated. House of Siren came up with the "X Marks the Spot" concept, for which 20 Moët ribbon light box signs were produced to be placed outside of each participating venue, marking the hot spots of the La Promenade promotion. To emphasize Moët's strong association with the world of fashion, event-specific costumes were designed for the eight interactive talents who descended on Hong Kong's popular dining and partying districts - Lan Kwai Fong, Soho and Boho. Two teams of talent were stationed at both ends of Lan Kwai Fong. Everyone entering the area was instantly branded with the Moët & Chandon tattoos that were specially made for the event. The other four talents visited each participating outlet, did short performances and handed out roses, Polaroid photos and crystal tattoos.