Friday November 23rd, 2001 (Hong Kong Tamar Site)

House of Siren was fortunate to be involved with the launch party for BMW's new 7 Series. We were to develop a classy, but fun, entertainment program for the 800 VIP guests.


When guests arrived at the main entrance to the Tamar Site, they were greeted by flag bearers and 6 traditional Chinese drummers stationed along the driveway. Four hostesses waited outside the entrance and escorted guests through a tunnel and into the cocktail area. An additional 4 interactive talents were stationed in the cocktail area, offering guests specially created BMW cocktails, which were being mixed up by 4 very special bartenders.

The unveiling moment, which House of Siren helped to create, featured live musicians performing the launch music to a pre-produced launch video. Two soprano opera singers created a powerful climax to the performance. The main car was launched during this sequence by MC Crystal Kwok, and the additional four cars were unveiled with the help of eight professional models and eight interactive talents who posed for photos with guests while they took a close up look at the cars. The evening finished off with a dance party that continued on late into the night.