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Client
Reference
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international
Sales and Marketing teams.
The objective of the conference was to review MONTBLANC's global
positioning as a luxury brand, as well as to introduce the newest
lines from the leather, writing instruments and watch divisions.
To showcase the new leather goods, we concepted and choreographed
a fashion show with an airline travel theme. The show illustrated
that the new line of women's handbags were both stylish and
functional for the modern businesswoman.
For the latest in writing instruments, an interpretive dance
piece featuring the 9 colours of the MONTBLANC jeweled pens
was presented and the climax came from 2 hand-stand acrobats
who performed a breath taking balancing act to La Bohéme.
The final presentation was for ladies' watches and featured
3 performers in a martial arts inspired dance piece.
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