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Client
Reference
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Planning
began in July and to get the ball rolling, House of Siren came
up with the tagline: Raise the Red Ribbon: Express Yourself,
Respect Yourself, Protect Yourself.
The ambitious program, developed and overseen by Gregory Derham,
involved the recruitment of over twenty dancers, models and
special performers, as well as a strong volunteer support team
working behind the scenes, for this worthy cause.
House of Siren was responsible for the creative direction of
the shows, selecting and editing the music, and costumes, including
three new event-specific costumes for the Safe Sex Police, who
visited over twenty venues that night, distributing Safe Sex
Kits. This year's event raised over HK$320,000 which will be
used to fund various outreach and home care projects as well
as education programs to risk groups in both Hong Kong and China. |
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