Saturday, February 24th, 2001 (Hong Kong Convention and Exhibition Centre)

With its reputation as "the" social ball of the year, this year's Cancer Fund Ball did not disappoint. With Christian Dior as the main sponsor, the Ball took on that trailer-trash chic that was made

Client Reference

popular by the brand for the spring and summer of 2001.

House of Siren's relationship with the Hong Kong Cancer Fund goes back several years and it is one of three charities that the we strongly support.

To complement and enhance the trailer-trash theme, 8 interactive talent and 16 volunteers were transformed into biker babes and cheeky cowboys and girls. They greeted guests and posed for photos with the likes of Naomi Campbell and David Tang during the early part of the evening. Then, stripping down to the most daring hotpants and clubwear, they kept the party going until the wee hours of the morning.

The volunteers worked tirelessly, making rounds of the tables selling raffle tickets for great prizes. It was a truly successful night, which raised HK$5 million net for the chemotherapy day centre at Tuen Mun Hospital and other cancer care projects throughout Hong Kong.